PROJECT OVERVIEW

This project was designed to raise awareness and promote the mission of Pawtopia Animal Rescue, a non-profit organization dedicated to rescuing, rehabilitating, and rehoming animals in need. The website features an intuitive layout with a “Homepage” that introduces the organization’s mission, an “About page” detailing the rescue’s history and impact, an “Impact page” showcasing the lives changed through Pawtopia’s efforts, and a “Get Involved page” offering ways for users to volunteer, donate, and help spread the word. The website also includes user-friendly elements such as a donation platform, volunteer sign-up forms, and educational resources to empower visitors to take action in support of the cause. Through this project, the goal is to create an engaging, accessible, and informative online presence that inspires visitors to join the Pawtopia community and make a difference in the lives of animals.

PROBLEM & THE CHALLENGE: TRAVEL APPS

After conducting research, I noticed that many nonprofit animal rescue websites struggle with usability issues, including cluttered designs and an overwhelming amount of information that makes it difficult for users to navigate. For a nonprofit, it is crucial to have a website that is easy to use and well-organized, so volunteers can quickly find the resources they need and prospective adopters can easily discover animals in need of a loving home. With millions of animals living on the streets and countless others in shelters without homes, it becomes incredibly important to create a seamless online experience that helps these organizations reach the right audience. A well-designed website can significantly increase engagement, leading to more adoptions and a better chance for these animals to find their forever homes.

SOLUTION

My project addresses these issues by creating a user-friendly, intuitive website for Pawtopia Animal Rescue that simplifies navigation and improves accessibility. By focusing on clear, organized layouts and easy-to-find information, the website ensures that volunteers can quickly access resources and adopters can effortlessly browse available pets. This solution not only makes it easier for people to connect with the organization but also increases the likelihood of successful pet adoptions, ultimately helping more animals find their forever homes.

USER PERSONAS:

After researching, I developed user personas to help visualize the understanding of users.

Persona 1: Emma

• Age: 27

• Occupation: Social Media Manager

• Location: Urban, lives in an apartment

• Values: Animal rights, sustainability, ethical living

Lifestyle:

1. Spends weekends volunteering at animal shelters.

2. Actively promotes adopting animals over buying them.

3. Researches and uses animal-friendly products and services.

Pain Points:

1. Feels overwhelmed by the sheer number of animals needing help.

2. Struggles to find reliable, accessible information about adoption and vaccination

campaigns.

Motivations:

1. Helping animals find loving homes.

2. Raising awareness about animal welfare by sharing meaningful content on social

media.

How Pawtopia Helps:

• Provides opportunities to adopt, foster, or sponsor animals in need.

• Shares transparent updates on vaccination drives and veterinary efforts.

• Supplies sharable campaign content to amplify her advocacy for animal welfare.

Persona 2: Michael

• Age: 35

• Occupation: Veterinarian

• Location: Suburban, owns a house with a backyard

• Values: Community service, public health, animal care

Lifestyle:

1. Regularly participates in community-led vaccination drives.

2. Supports initiatives to educate pet owners about proper care and animal welfare.

3. Frequently organizes and leads seminars on animal rights at local schools.

Pain Points:

1. Faces challenges with limited resources to provide widespread veterinary care.

2. Finds it difficult to connect with organizations that align with his mission and values.

Motivations:

1. Ensuring animals receive adequate medical care and attention.

2. Inspiring greater community involvement in rescue and care initiatives for animals.

How Pawtopia Helps:

• Collaborates with him to conduct veterinary and vaccination campaigns.

• Provides resources and infrastructure to expand his reach in offering medical care to

• animals.

• Creates opportunities to engage with the community and promote educational events.

User Flow

After researching, I had an idea of how the app should flow for this user persona. To start with this case and eliminate any assumptions, I made a user flow of how the user will use the application and identify the screen flow of the app so the user can reach a solution or satisfaction.