BRANDING REDESIGN: ORGANIC COSMETIC BRAND

As part of our class assignment, I was tasked with redesigning a vegan cosmetic brand to better align with its target market. This project involved a comprehensive evaluation of the brand's layout, color palette, and typography to ensure a cohesive and appealing presentation to design and manage their Instagram page.

COLOR AND FONT

I selected a calming and natural color scheme, incorporating shades like #95BABF, #E6E6DD, #F6DEA6, and #F5AD89, which evoke a sense of tranquility and organic beauty. For typography, I chose "The Seasons" for its elegant, organic feel and "Poppins" for its modern and friendly appearance. Together, these elements work to create a brand identity that resonates with consumers seeking high-quality, vegan cosmetic products.

INSTAGRAM GRID LAYOUT

Before redesign:

INSTAGRAM HISTORIES:

The final design enhances the brand's overall aesthetic and improves its marketability by appealing to consumers who prioritize organic and vegan products. This project has deepened my understanding of the importance of cohesive branding and layout in connecting with a target audience. It has equipped me with valuable skills in design strategy and execution.